Our specificity and our uniqueness lie on our history, which is based on our strong local roots and brands, while being part of the inspiring Suntory Japanese culture. Our specific ‘Yatte Minahare/Go for it’ way of thinking is our driving force, boosting our bold ambition to revolutionize drinking!
Our success comes from our perfect knowledge of each of our local markets. Putting our consumers at the heart at everything we do, we offer them unique drinks for unique experiences...
Live the SBFE brands experience
Suntory Beverage & Food Europe (SBFE) Group owns a large portfolio of soft-drinks brands, answering all consumer expectations. To achieve their mission, revolutionise drinking, our brands cover all segments: still and carbonated fruit-based drinks, tonics, juices, nectars, concentrates and even sports drinks and celebratory drinks for children.
Many products have leading positions on their respective national markets. SBFE group's brands are local, unique, with strong, individual characters, instantly recognised and loved by consumers. They are also the foundations on which the company is built.
Experience our wide-ranging portfolio of some 20 iconic brands and live surprising and various beverage experiences with your families and friends!
Our Group competitiveness and development depend on our capacity to combine performance with sustainability.
Inspired by our Suntory Group spirit and long-term vision, our company aim is to ‘Grow for Good’; constantly innovating to create the highest-quality drinks for our consumers’ pleasure, while contributing positively to the development of a global sustainable society.
We believe the time has come to reinvent a new way of doing business, in harmony with people and nature.
the SBFE working style
We believe that great leaders do not only drive business success, but hold a responsibility for their peoples’ performance, development and well-being.
Great leadership is the driving force behind people engagement and commitment.
Yatte Minahare – Go for it !
Suntory Beverage & Food Europe
2 Longwalk Road
133, rue Victor HugoCLICK HERE to contact OUR BUSINESS UNITS
Tel.: +33 1 49 68 70 00