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Schweppes International Limited appoints Carlo Rivaroli as General Manager for Italy
Carlo Rivaroli took up his new position as General Manager Italy at Schweppes International Limited (SIL), part of the Suntory Beverage & Food Europe (SBFE) Group, on 21 August 2023. Italian native Rivaroli replaced Antonio Arrigoni, who retired after an exceptionally long and successful career. Based in Milan, he will be in charge of further developing and strengthening the Schweppes Route to Market strategy and of supporting SIL’s partner San Benedetto in defending Schweppes’ position as the undisputed leader in the tonic category. Rivaroli, 45, will report to SIL COO Alexis Daems in Amsterdam.
Carlo comes to SIL with a strong experience of building premium brands, an invaluable global mindset and team spirit, and specifically to the important Italian market. I have no doubt that he will further grow our brands and drive our business with long-term partner San Benedetto
Alexis Daems, SIL COO
Rivaroli has an extensive international profile and over 15 years’ experience in leading teams. Before joining
Suntory he held several management, marketing and commercial positions with Heineken in Italy, Amsterdam and
Panama. In his roles at Heineken he led the reshape of brand portfolios and the launch of successful
innovations in both Europe and Latin America. In his most recent role as Strategic Advisor to Porsche
Consulting he advised Italian consumer goods players and investment funds on strategic planning, M&A
operations and commercial excellence initiatives.
I am truly honoured and excited to take on this great opportunity and responsibility at Schweppes International Limited. My commitment is to further develop the very strong business that SIL and its partner San Benedetto have built up over the years. To make this happen, I consider it paramount to excel first of all in two challenges: developing our people in the true spirit of the Suntory Group’s vision and values, and nurturing our iconic asset the Schweppes brand
Carlo Rivaroli said, outlining his plans for the new role.
The iconic Schweppes brand staged a strong post-Covid recovery in Italy with its appreciation for bitter
drinks and a promising growth of the Zero category.