Suntory partners up with Carlsberg Sweden to boost Schweppes
Schweppes International Limited, a Suntory Beverage & Food Europe company, enters in partnership with Carlsberg Sweden. This collaboration marks a new milestone in our ambition to further boost our beloved, iconic brand Schweppes in the Swedish market.
Starting 1st January 2025, Schweppes will be produced in Carlsberg Sweden’s Falkenberg factory and distributed across the country. That entails a portfolio of over 20 products and 11 flavours, from mixers to carbonated soft drinks.
Over the years, our relationship with Carlsberg Group has grown to cover Nordic markets such as Denmark, Norway, and Finland. The company’s leading position in the region and strong distribution network have been undeniable assets in enhancing Suntory’s market shares across Scandinavia. It is thus with excitement that we are adding Sweden to our collaboration
Growing together
Schweppes is best known in Sweden as a mixer and represents over 60% volume market share in that category. A result of sustained efforts and previous partnerships.
We now look to unleash the greater potential of our brand to turn every occasion into a spark. That is the journey we are embarking on with Carlsberg Sweden. Our common passion for innovation will brew new exciting experiences for even more consumers.
Schweppes will strengthen and complement Carlsberg Sweden’s portfolio of mixers and carbonated soft drinks, while their capabilities and experience of the Swedish market will enhance our reach and appeal as a premium beverage.
We are thrilled to kick off our partnership with Carlsberg Sweden. It's a natural evolution of our long-standing collaboration with Carlsberg Group. We are confident that this will yield greater synergies between our businesses, and that together we can grow and position Schweppes as a stronger brand in Sweden.
We are proud to partner with Schweppes International Limited. Schweppes, the pioneer of carbonated beverages, and Carlsberg, which invented pure lager yeast and shared it with breweries around the world, share a common passion for innovation. Together, we will reach new milestones.
We look forward to bringing Schweppes to new heights together!