Introducing Ribena Sparkling
Ribena has entered the carbonates category with the launch of all-new Ribena Sparkling which comes in two delicious flavours.
Ribena Sparkling Blackcurrant comes in 500ml, 2L and 6x330ml multipack cans, while Ribena Sparkling Raspberry is available in 500ml and 2L formats.
Available this September, Ribena Sparkling is aimed at shoppers looking for exciting new flavoured fizzy drink options and as the fourth most popular beverage brand in the UK, Ribena is well placed to bring its taste credentials - and drive increased value - to the flavoured carbs category.
Ribena is the perfect brand to add excitement to carbonated soft drinks. The Ribena Sparkling range will deliver the unique taste and quality of Ribena, with the uplifting and refreshing taste of a carbonated soft drink in flavours which are incremental to the category.
The launch of Ribena Sparkling will be supported by an extensive shopper activation, out-of-home and digital and social media campaign.