Some 4bn plastic bottles, 2.7bn cans and 1.5bn glass bottles are not recycled every year in the UK*.

We have taken a deep dive into how the introduction of deposit return schemes may impact shoppers and retailers in the UK. Even though many aspects of the schemes are yet to be decided, we believe that retailers need to start thinking now about one of the biggest changes being introduced to consumers and retailers in generations.

By creating Deposit Return Schemes (DRS), governments want to increase the recycling rate of drinks containers and reduce littering. This will stimulate a circular economy for soft drinks containers, ensuring precious rPET is turned back into bottles and cans are turned back into cans, again and again.

Our exclusive research shows that shoppers can change their relationship with plastic bottles in just 7 weeks! To learn more about this shift in behaviour please download our report in full or reach out to us directly if you would like any more information.

*https://consult.defra.gov.uk/environment/consultation-on-introducing-a-drs/supporting_documents/Impact Assessment.pdf