Less sugar

We continue to work on reducing the sugar in our drinks and have already reduced the sugar across our portfolio by 57% while continuing to create new, lower-sugar, lower-calorie drinks, to broaden the range of healthier options for consumers.

Positive choices

We want to promote and encourage healthy and positive choices in consumers. We provide accessible and easy to read nutritional information about our drinks, to encourage an informed choice about the drinks they consume.

Our commitment to responsible and conscious marketing is reflected in our choices of when and where we promote our drinks, as well as in our promotion of healthy lifestyle habits.

More natural

Many of our consumers tell us they would like more natural beverages, so we have set ourselves a goal to reduce the use of artificial colours and flavours in our drinks.

Our research and development teams are always looking for new and innovative ingredients to help us reach our aims. Our scientists are part of a global network of experts who share best practice and experience, and bring these insights into our business.