Our Structure
Established in 2014
Suntory Beverage & Food Europe (SBFE) was established in 2014 and is a regional division of the Japan-based Suntory Group, one of the world’s leading food and beverage companies.
+60 Countries
SBFE operates in more than 60 countries including the EU, overseas EU territories, Africa and the Caribbean. The company has 3,300 employees and operates local production facilities in France, Spain and the UK.
Growing for Good
The Suntory Group aims to deliver value and is trusted and chosen by people and society. To this end, the Suntory Group makes efforts to become a company that is Growing for Good with the establishment of transparent management and organizational structures.
One Suntory: our local markets
Suntory Beverage & Food Europe is a group of companies organised into country-specific markets. These include:
Meet our leadership team
The Suntory Beverage & Food Europe Executive Committee is responsible for the day to day running of the regional business. It is led by Pierre Decroix, CEO of SBFE and includes representation from the core functions of the business including R&D, Supply Chain Operations, Marketing, Finance, HR and IT, and the local divisions’ Chief Operating Officers.
Pierre Decroix
CHIEF EXECUTIVE OFFICER OF SUNTORY BEVERAGE & FOOD EUROPE
Pierre Decroix was appointed CEO of SBFE in 2024 and previously held the role of Chief Operating Officer of the company’s business in France. As SBFE CEO, he will continue to lead the region to sustainable, profitable growth and building on a rich company culture of Japanese heritage and European roots.
In addition to his years with SBF France, Pierre has a 32-year career with a wealth of FMCG experience in sales and commercial strategy, holding leadership roles.
Risk Management Committee
The main role of the Risk Management Committee is to support business continuity. To do so, the Committee identifies and reviews any potential risk we may face as a company and oversees the implementation of measures to counter those risks. The Committee is also responsible for developing consistent and comprehensive risk management plans and strategies aligned with the business objectives.
The Risk Management Committee is led by our Chief Governance, Risk and Compliance Officer, and is made up of the SBFE Executive Committee members, with the support of the SBFE Risk Management team. The SBFE Risk Management Committee reports directly to the Suntory Beverage & Food Risk Committee in Japan.
Ethical & Compliance Committee
SBFE has also set up an Ethical and Compliance Committee, led by the Chief Legal Officer and made up of the SBFE Executive Committee and members of the Risk and Compliance department of Suntory in Japan.
The role of the Ethical and Compliance Committee is to be the main decision-maker in compliance matters, like anti-bribery and corruption regulation and GDPR programs. It’s also responsible for overseeing and monitoring the development and implementation of legal compliance programs across SBFE companies.
Company policies and guidelines
Building trust with our consumers, suppliers and employees is a vital part of growing our business in a sustainable and transparent way. We have a number of essential compliance procedures and policies for our employees, supplier and business partners that you can view here.