Sugar
Reducing sugar in our most popular drinks
Information
Nutritional information fully available
Behaviour
Marketing and advertising codes of practice
We remain committed to helping our consumers live healthier lives by improving and innovating with our drinks.
We continue to work on reducing the sugar in our drinks. By 2025 we want to reduce added sugar in our portfolio by 35%. To achieve this forward-looking objective, we are working on two separate initiatives. One is to reformulate many of our existing drinks to lower the sugar content. The second is to create new, lower-sugar, lower-calorie drinks, to broaden the range of healthier options for consumers.
We want to promote and encourage healthy and positive choices for people. We provide accessible and easy to read nutritional information about our drinks, to encourage an informed choice about the drinks they consume.
Our commitment to responsible and conscious marketing is reflected in our choices of when and where we promote our drinks, as well as in our promotion of healthy lifestyle habits.
Many of our consumers tell us they would like more natural beverages, so we have set ourselves a goal to reduce artificial colours and flavours in our drinks.
Our research and development teams are always looking for new and innovative ingredients to help us reach our aims. Our scientists are part of a global network of experts who share best practice and experience, and bring these insights into our business.