We are delighted to announce the appointment of Jeroen Dees as the Legal Director for SBF EECM-Benelux, effective September 2, 2024. Jeroen is based in our Amsterdam office and will be an integral member of the SBF EECM-Benelux ExCom Team.

Jeroen brings a wealth of experience and expertise to our team, having worked across different geographies. This extensive background aligns perfectly with the diversity of markets our region covers. We are confident that his leadership will be instrumental in driving our legal strategies forward, and we look forward to the positive impact he will make in his new role.

Alina Nickolson Vera Rojas, Chief Operating Officer SBF EECM-Benelux.

I am excited to be part of Suntory and the EECM-BNL team – Suntory’s culture and corporate values appeal to me greatly. I look forward to working with the team to contribute to the continued growth of our brands and markets, whilst protecting the business and looking for opportunities to unlock future business growth.

In his own words, Jeroen expresses his enthusiasm for joining Suntory.

Before joining Suntory, Jeroen was General Counsel (Benelux) at Unilever in Rotterdam, managing legal affairs in the Netherlands and Belgium. He has also handled the legal affairs for British American Tobacco’s Operations in the European and North-African and led key transformation projects. Jeroen's extensive experience in FMCG and manufacturing sectors will be invaluable in this new role.

The role has been created new and we are excited about the contributions he will bring to our continued success.