• Schweppes International Limited (SIL) as part of Suntory Beverage & Food Europe (SBFE) Group hires new General Manager Caribbean• Former Danone and Red Bull manager will be responsible to further develop SIL’s Route to Market strategy and support on site partners
• SIL aims to accelerate growth of iconic brands Lucozade and Ribena in balance with purpose
Amsterdam, 06 March 2023 - Schweppes International Limited (SIL), part of the Suntory Beverage & Food Europe Group (SBFE), appoints Emeric Obeuf to the position of General Manager Caribbean as of March 1st, 2023. He will manage the branch of SIL in Trinidad. The division of the Japan-based Suntory Group is committed to create rich experiences for their consumers through its diverse soft drinks portfolio that includes more than 20 iconic and premium brands. The most famous are Lucozade, Ribena, Orangina, Schweppes* and Oasis*. SIL covers the license agreements of the Suntory Beverage & Food Group in Europe, Caribbean and Africa, partnering with almost 100 customers in more than 50 markets.
Emeric Obeuf will lead the Caribbean team located in Port of Spain, Trinidad and Tobago and further develop a solid Route to Market strategy as well as a strong distributor management in the Caribbean. Among his responsibilities is supporting SIL’s partners to grow business by successfully balancing purpose and growth, implementing best practices and new above market solutions. The French native will report to Alexis Daems, COO of SIL based in Amsterdam.
“Suntory’s uniqueness is composed of a rare blend of Japanese history, international entrepreneurship and above all by our people, driven by their passion and determination. I am convinced, that Emeric Obeuf’s extensive international profile and his more than 18 years of experience in leading teams make him a perfect fit to our team and uniquely qualify him to ensure our ambitious goals in the promising Caribbean region.”
Alexis Daems, COO of SILPrior to joining Suntory, Emeric Obeuf held several management and commercial positions in Spain with Danone and AC Marca. Working for Red Bull in Austria, Brazil and the US he has built a very broad expertise in commercial distribution management. In his last role as Global Chief Sales Officer for SM Jaleel, a leading Caribbean soft drinks player, the multilingual manager was responsible for the commercial department.
“I am thrilled to be part of the inspiring and historical Suntory Group. I am particularly impressed by the ‘Yatte Minahare’ spirit – standing for ‘go for it’ in Japanese – that perfectly meets my agile thinking. With customer satisfaction at my heart and together with my team, I will strive for further, sustainable growth in the Caribbean region.”
Emeric Obeuf
Emeric Obeuf replaces Scott Mitchell, who is appointed General Manager Suntory Beverage & Food Taiwan.