Published Date: 05/08/2026
Home of Lucozade and Ribena celebrates 80 years of British manufacturing
£57.5 million of investment in supply chain projects as the factory reaches it eighth decade
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Articles
Lucozade bursts into stimulation drinks with Lucozade Alert launch
Lucozade is bringing something brand-new to soft drinks chillers this month with the exciting launch of Lucozade Alert: a distinctive stimulation drink range.
Available from mid-September in Tropical Burst and Cherry Blast flavours, Lucozade Alert contains naturally-sourced caffeine and vitamin B3 which helps reduce tiredness without compromising on the great Lucozade taste.
Stimulation drinks is the fastest-growing soft drinks segment in recent years[i], with 75%[ii] of adults reporting concerns about tiredness. The new Lucozade Alert range responds to a clear consumer need for a stimulation drink which tastes great, is low calorie and more relevant to a wider audience. The range is non-HFSS compliant.
Lucozade Alert will be available in 500ml PMP and non-PMP cans.
[i] IRI Total Market, 52 we 28th March 2021
[ii] SBF GB&I Category strategy insight
Published Date: 05/08/2026
£57.5 million of investment in supply chain projects as the factory reaches it eighth decade
Read more
Published Date: 29/07/2026
Lucozade has been named the Official Sports Drink and Hydration Partner of Birmingham Phoenix, marking the brand’s first partnership in The Hundred. Lucozade branding will appear on the men’s and women’s team shirts and across Edgbaston, while produc..
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Published Date: 24/06/2026
New Herefordshire site combines advanced processing technology and modern processing infrastructure to support British growers and Ribena production
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