SBF GB&I invests millions to help the recycling of Lucozade

SBF GB&I is investing £6M in its Lucozade brand to help minimise its impact on the environment.

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From the end of this year, all of Lucozade Sport’s bottles will be made from 100% recycled plastic and will feature a label that is half the size of the original. This redesign will ensure that the bottles can be sorted into the clear waste stream to be recycled back into bottles at UK recycling centres.

In total the changes represent a saving of 3,500 tonnes of virgin plastic and 9,000 tonnes of CO2, contributing towards SBF GB&I's net zero and 100% sustainable plastic packaging ambition.

This investment into our iconic Lucozade brand marks a huge step towards our 2030 sustainable plastic packaging goals and makes the UK’s biggest sports drink brand also one of the most sustainable.

From professionals to grassroots players, Lucozade Sport is a staple for athletes across the country and I urge these sports drink fans to go the extra mile and recycle their bottle. Part of our Growing for Good vision is to minimise our environmental impact and keeping our bottles in circulation is a crucial part of this.

Toby McKeever, Interim COO at SBF GB&I

We have been critical in the past of brands using a full plastic sleeve around their bottles. Suntory Beverage and Food GB&I have gone above and beyond remedying this in their re-design, by not only minimising the plastic sleeve, and ensuring the whole bottle is recyclable, but they’ve moved to using 100% recycled material in its manufacture too. This is market leading and we fully applaud them for their efforts.

Dr Simon Ellin, CEO The Recycling Association

Included in this programme of packaging changes is a switch for Lucozade Energy to 30% rPET bottles, which will happen in early 2022 and an easy-to-recycle transparent sleeve on Lucozade Energy, on shelves now.