Published Date: 05/08/2026
Home of Lucozade and Ribena celebrates 80 years of British manufacturing
£57.5 million of investment in supply chain projects as the factory reaches it eighth decade
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SBF GB&I, owner of Lucozade Sport, welcomed British heavyweight boxing champion Anthony Joshua to its Coleford factory yesterday for a behind the scenes tour on the back of his recent win.
SBF GB&I sponsors AJ through its Lucozade Sport brand and the visit gave him a first-hand experience of the production process of Lucozade Sport Fruit Punch, which he worked with the team to co-create back in 2019. AJ joined the SBF GB&I team for a Q&A session where he discussed the highs and lows of his journey as a heavyweight boxer and reflected on his long-standing partnership with the brand and business.
Seeing my face on the side of the legendary Lucozade Sport bottle never gets old. Stepping out of the ring and up to the production line has given me the chance to see all the hard work that goes into making my Fruit Punch drink and I hope it keeps encouraging people to stay active and chase their fitness goals – no matter how big or small, for years to come.
We loved welcoming AJ to our factory to show him where the magic happens. We’ve been alongside AJ on his journey to transform British boxing over the past few years and continue to share his passion for inspiring the nation to get active.
SBF GB&I’s factory is based in the Forest of Dean in Coleford, Gloucestershire.
Published Date: 05/08/2026
£57.5 million of investment in supply chain projects as the factory reaches it eighth decade
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Published Date: 29/07/2026
Lucozade has been named the Official Sports Drink and Hydration Partner of Birmingham Phoenix, marking the brand’s first partnership in The Hundred. Lucozade branding will appear on the men’s and women’s team shirts and across Edgbaston, while produc..
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Published Date: 24/06/2026
New Herefordshire site combines advanced processing technology and modern processing infrastructure to support British growers and Ribena production
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