Vanaf het begin hebben we uitdagingen gezien als kansen om dingen beter te maken. Deze mentaliteit is samengevat in Yatte Minahare. Een oproep van onze oprichter Shinjiro Torii om groot te dromen, uitdagingen aan te gaan en nooit op te geven.

We willen een omgeving creëren waarin durf en verbeelding welkom zijn, waar angst wordt verworpen en mislukking wordt gezien als onderdeel van de weg naar verbetering en groei. We willen dat onze werknemers behendige denkers zijn, die vertrouwen hebben in hun vermogen om te innoveren en problemen op te lossen met nieuwe benaderingen.

People love our brands because of the joy they provide. They are part of shared moments of celebration, quiet happiness, or great family memories. The delightful experiences they live with our drinks enrich their lives.

But Suntory stands not just for enjoyment, but for responsibility. We recognize the importance of the world around us. We aim to give back generously to the world and to society and build long-lasting, mutually beneficial relationships.

We want to be a company that always has a positive impact on its community. We want a better, brighter future for everyone, and we take concrete steps to make that happen.

But we know that the bigger we are, the greater our positive impact can be. That’s where our vision of Growing for Good comes from. It provides a focus on sustainable growth, as we realise that both good and growth are equally important.

This vision applies to the company as a whole and each individual. It’s not just about supporting the company’s growth, but growing ourselves: learn new things, try new things, and become better in everything we do.