Amsterdam, 1 April 2026 – Suntory Beverage & Food Europe (SBFE), a regional division of Suntory, one of the world’s leading beverage companies, today announces the appointment of Pauline Varga as Chief Marketing Officer, effective 1 April 2026.
Pauline joins the SBFE Executive Committee and will lead the company’s Marketing agenda, supporting brand growth, innovation and consumer‑centric strategies across SBFE’s diverse portfolio of iconic brands.
Pauline joined Suntory in 2018 as marketing director for France, spearheading the growth of its heritage brands and revitalising the Oasis brand through consumer driven insights. Over the past eight years at Suntory, she has held several senior marketing leadership roles across Europe & Oversees/International, working on iconic brands including Schweppes, across Suntory-owned territories, and Orangina, as well as driving the launch of new brands in new categories like Suntory -196 in the UK & Ireland
Prior to joining Suntory, Pauline spent more than 15 years at Danone, holding local, regional and global roles across markets including France, Canada, Spain, and the US, and working on leading brands such as Activia, Danone and Danette.
Her experience spans business, brand strategy, innovation and transformation, and she is widely recognised for her collaborative leadership style, strong consumer focus and ability to build and engage high-performing teams to deliver sustainable growth. Pauline is passionate about Seikatsusha - putting people and their lives at the heart of everything we do - ensuring our brands and innovations are rooted in real consumer needs and aspirations.
Pauline is married, has two sons, and enjoys travelling and discovering new cultures
Commenting on her appointment, Pauline Varga said:
I’m delighted to take on this role at a time when marketing has such an important role to play in shaping innovation and relevance. Suntory Beverage & Food Europe has a strong portfolio of iconic brands and talented teams, and I’m excited to work together to keep building brands that people genuinely love - by staying close to consumers, encouraging creativity and embracing the Seikatsusha mindset of putting people and their lives at the heart of everything we do.
Commenting on the appointment, Pierre Decroix, CEO of Suntory Beverage & Food Europe, said:
Pauline’s appointment reflects our ambition to continue strengthening our brands and accelerating consumer‑led growth across the 60 markets where we sell our brands. Her deep marketing expertise, international experience and strong leadership will be key as we sharpen our focus on innovation and continue delivering great‑tasting drinks that people enjoy and love.
-ENDS-
About Suntory Beverage & Food Europe
Suntory Beverage & Food Europe (SBFE) was established in 2014 and is a regional division of the Japan-based Suntory Group, one of the leading global drinks companies. We’re proud to be part of a family-owned business with its inspiring 120-year heritage and we are guided by Shinjiro Torii’s founding spirit. SBFE is made up of 3,600 passionate people working on hugely iconic brands including Schweppes*, Orangina, Lucozade, Ribena, La Casera, Oasis* and Pulco with a commitment to producing great-tasting, healthier drinks. Through all of its corporate pursuits, Suntory seeks to inspire the brilliance of life, by creating rich experiences for people, in harmony with nature. For more information, please visit our website and LinkedIn.
*Owned and commercialized within SBFE respective territories