Articles

By Michelle Norman, Director of External Affairs and Sustainability at Suntory Beverage and Food GB&I

The importance of being mentally and physically fit has never been more relevant, and more integral to our survival in this global pandemic. At SBF GB&I, we’re acutely aware of the role we play in supporting our employees, consumers and wider communities to be at their best.
In 2018 we founded B Active – a sport for development programme for 16-24 year olds. This community initiative, delivered in partnership with the Active Communities Network is funded by us with match-funding from Big Lottery and local authorities, and runs in five cities in the most economically and socially deprived areas of the UK.
It’s already had hugely significant impact;
8,000 16-24 year olds engaged and 950 qualifications earnt and awarded

Highlights from Lucozade Sport's 'Keep Us Moving' initiative