Coming into force in only a month’s time, new HFSS legislation is considered one of the most significant changes to the food and drink industry in decades. However, at SBF GB&I the hard work has already been done, as we can proudly say all our favourite soft drinks brands like Lucozade and Ribena are already non-HFSS.
We started our reformulation journey back in 2013, before HFSS legislation was even announced, putting us in a strong position today.
We are extremely proud of the work we have done so far at SBF GB&I, but we recognise we can go even further and will continue to set ourselves ambitious targets. We believe soft drinks have a place in a balanced diet and will continue to invest in new soft drinks that still have the same great taste but sit under the HFSS threshold.
Find out more about the journey we have been on to enable more positive choices in our new infographic: