eecm-benelux About us

Unique, bold, and driven by our purpose

Suntory Beverage & Food Europe, Export and Commercial Markets & Benelux (SBF EECM-Benelux) is a management grouping of Schweppes International Limited, Suntory Beverage & Food Poland and Suntory Beverage & Food Benelux.

Our uniqueness lies in our culture, a distinctive blend of Japanese heritage and European roots, and our people, who are driven by our bold and playful Yatte Minahare (“go for it”, in Japanese) spirit.

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OUR PURPOSE

Sustained by Nature and Water

To inspire the brilliance of life, by creating rich experiences for people, in harmony with nature

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OUR VALUES

Growing for Good

One of our core values across the Suntory Group that inspires us. We keep growing, as individuals and as a corporation, towards a better world. By continuing to grow, we expand our capacity to improve society.

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OUR AMBITIONS

A Global Company

Suntory is a global enterprise, with more than 300 companies and 42,000 employees. Since our foundations in 1899 Suntory now has grown into one of the world’s leading beverage and food companies.

Visit our global company site

Driven by our founders’ legacies

Shinjiro Torii shared his ambition, passion and entrepreneurship with other founders, who like Torii were true pioneers of their time.

hey all had a thirst for challenge, an obsession for people and a mindset of sustainable growth, and together, they contributed to making what Suntory Beverage & Food Europe is today.

Shinjiro Torii founded Suntory upon the belief of giving back to society and this inspiring past drives us to build a better future with generosity, authenticity, connection, creativity and humble determination.

FOUNDER OF SUNTORY
Shinjiro Torii

Shinjiro Torii launched Suntory in 1899. His entrepreneurial mindset, his visionary dreams, and his love for challenges are strongly embedded in the way we do things. He continues to inspire us still today through his Yatte Minahare spirit.

FOUNDER OF SCHWEPPES
Jacob Schweppe

A true pioneer, Jacob Schweppe applied his creativity to develop the first effective process to produce carbonated mineral water in 1783. The brand is now a synonym for carbonated and tonic water worldwide.

FOUNDER OF ORANGINA
Jean-Claude Beton

From a small, family-owned factory in Algeria to a world-renowned brand, Jean-Claude Beton’s entrepreneurial spirit was instrumental in building one of France’s more iconic drinks. His determination helped bring a taste of the Mediterranean to the rest of the world.

FOUNDER OF LUCOZADE
William Hunter

His determination to help his sick daughter led William Hunter to develop Glucozade in 1927. This was the first drink that combined great taste and glucose, and eventually became Lucozade. Today, Lucozade Energy is all about unlocking the potential of people’s positive energy.

FOUNDER OF RIBENA
Dr Vernon Charley

Dr Vernon Charley was a leading scientist at the University of Bristol before developing Ribena in 1938. The discovery of the high levels of vitamin C in blackcurrants prompted him to create a juice drink that’s been enjoyed by generations ever since.

Once upon a time... Suntory!

Our story began more than a century ago, thanks to one man, Shinjiro Torii.
This man, visionary and persevering, pursued his dream and succeeded in achieving all his goals.
He created an international group that has always remained true to its philosophy of effort, perfection and the importance of giving back to society.
Shinjiro Torii distinguished himself by his courage, hard work and refusal to give up in the face of adversity.
His legacy has transcended borders and continues today to inspire and motivate all Suntorians. Discover the inspiring story of our founder in this video.

Our business

The Suntory Beverage & Food EECM-Benelux business units cover our License agreement in Europe, Caribbean and Africa, but also our direct business model in Poland and Benelux. We come together as One Suntory and share a common goal: to bring people together through moments of pleasure and celebration with our drinks.

17

Brands

Sales in

50+

countries

320

Employees

36

Nationalities

6

Offices

Our Locations

List of countries:

Suntory Beverage & Food Benelux: Belgium

Schweppes International Limited: Netherlands

Suntory Beverage & Food Poland: Poland

Local representation of Schweppes International Limited: Trinidad and Tobago

Local representation of Schweppes International Limited: Morocco

Where we come from

1899

Shinjiro Torii founds Torii Shoten, starting with the production and sale of wine.

1929

The company launches the first authentic Japanese whisky, Suntory Whisky Shirofuda (white label).

1963

Kotobukiya changes its name to Suntory Limited and enters the beer business.

1972

Suntory establishes Suntory Foods Limited, our beverage and food division.

2009

Suntory welcomes Orangina Schweppes Group to the Suntory Beverage and Food Group.

2013

Suntory Beverage & Food Limited is listed on the first section of the Tokyo Stock Exchange.

2013

Suntory welcomes Lucozade Ribena Suntory to the Suntory Beverage and Food Group.

2014

Suntory Beverage & Food Europe (SBFE) group of companies is established.

2018

The Suntory Group adopts Mizu To Ikiru as its promise. Like water, we change and adapt. Every day, we turn into something new.

2020

SBFE group of companies come together under a new visual brand and name identity

2023

Suntory Group adopts a new company philosophy.

Our story continues...